Compare your options

Compare the ways homeowners sell

Start with the four broad paths most sellers weigh. Then go deeper into service models, responsibilities, and tradeoffs before choosing what fits.

Homeowners comparing several possible paths for selling their home
OPTION 1

Full-service representation

A licensed professional helps plan, prepare, market, negotiate, and coordinate the sale.

Explore
OPTION 2

For sale by owner

The homeowner manages pricing, preparation, marketing, showings, offers, and coordination.

Explore
OPTION 3

Cash or as-is offer

The homeowner considers a direct offer that may reduce preparation, showings, or financing uncertainty.

Explore
OPTION 4

Wait and prepare

The homeowner delays selling while improving readiness, resolving dependencies, or learning more.

Explore
Full-service representation+
Potential market exposure
Typically broad open-market exposure
Convenience
Higher
Seller involvement
Lower day-to-day workload
Speed
Market- and strategy-dependent
Certainty
Depends on buyer and contract terms
Preparation
Usually planned with an agent
Professional guidance
High throughout the process
For sale by owner+
Potential market exposure
Depends on the seller’s marketing choices
Convenience
Lower
Seller involvement
Very high
Speed
Depends on pricing, reach, and execution
Certainty
Depends on buyer qualification and terms
Preparation
Seller-directed
Professional guidance
Assembled separately as needed
Flat-fee or limited-service brokerage+
Potential market exposure
Varies by service package
Convenience
Medium
Seller involvement
Medium to high
Speed
Depends on the service scope and seller execution
Certainty
Depends on buyer and contract terms
Preparation
Shared or seller-directed
Professional guidance
Limited to the agreed scope
Cash or as-is offer+
Potential market exposure
Usually limited unless multiple offers are compared
Convenience
Often higher
Seller involvement
Lower
Speed
Can be faster, depending on terms
Certainty
Can be higher after verification and due diligence
Preparation
Often limited
Professional guidance
Independent review may still be valuable
Wait and prepare+
Potential market exposure
Not applicable yet
Convenience
Flexible
Seller involvement
Focused on planning
Speed
Seller-controlled
Certainty
No future market outcome is guaranteed
Preparation
Deliberate and staged
Professional guidance
Optional

Important tradeoff

More support and coordination in exchange for professional fees and a representation agreement.

Important tradeoff

More control and potential fee savings, with more work, responsibility, and process risk.

Important tradeoff

Potentially lower fees, with service, marketing effort, communication, representation, and seller responsibilities varying significantly by provider.

Important tradeoff

Convenience and speed may come with less market exposure or lower net proceeds.

Important tradeoff

More time to prepare, with continued holding costs and future market uncertainty.

No guaranteed outcome

No method guarantees a price, timeline, savings, or successful closing. Compare claims using the same assumptions and verified terms.